Top Maps and Navigation Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the GPS Coordinates Locator Map saw fluctuations in weekly downloads, peaking at 2.5K in mid-November before declining to 834 by the end of December. Revenue remained relatively stable, with a slight dip from $110 in early October to $57 in late December. Active users followed a similar pattern, increasing to 2.3K in November before settling at 1.4K.

Navionics® Boating experienced an increase in weekly downloads towards the end of the quarter, reaching 192 in the final week of December. Revenue peaked at $173 in mid-November but decreased to $46 by year's end. Active users rose notably, ending the quarter strong at 201.

The GPS Phone Location Tracker maintained a consistent upward trend in downloads, culminating at 1.1K in late December. Revenue showed growth, peaking at $116 in mid-December, while active users increased steadily, reaching 2.6K by the quarter's end.

For TomTom GO Navigation, downloads fluctuated, with a peak of 103 in mid-November, while revenue saw a mid-quarter high of $70, before tapering off to $15. Active users climbed to 171 in November but decreased to 116 by December.

Lastly, Circuit Route Planner had a modest performance, with downloads peaking at 87 in late November. Revenue was consistent, hovering around $24, while active users reached a high of 97 before settling at 66.

These insights are based on data from Sensor Tower. For more detailed analysis, visit their website.